Non-Fiction Pictures

**120th Post** How to Write a Book Proposal, 4th ed. (2011) by Michael Larsen

The book should be called 'How to Build Your Author Platform' and then the last 1/3 is actually more details on how to write a proposal for a nonfiction book with much of that being four lengthy proposal samples, which are helpful but reflect more the success of the platform rather than any actual design in the proposal itself--but we can get into that in a minute.

cg fewstonHow to Write a Book Proposal, 4th Edition by Michael Larsen

My rating: 3 of 5 stars

How to Write a Book Proposal, 4th edition (2011) by Michael Larsen is a total of 316 pages and 2/3 of the book should be called ‘How to Build Your Author Platform’ and then the last 1/3 is actually more details on how to write a proposal for a nonfiction book with much of that being four lengthy proposal samples, which are helpful but reflect more the success of the platform rather than any actual design in the proposal itself–but we can get into that in a minute.

cg fewston

Just a quick overview before we get started to give you some idea on the layout of this particular book that has seen four editions over as many decades.

Part I: Why the Book? Why You?
(pages 1-15)

This is an excellent section for having a novice writer gain a better understanding on which book she should write and to gain some motivation, but has little to do with proposal writing and reads fairly quickly in a matter of ten minutes or so.

Part II: Starting Off the Right: Hooks, Benefits, and Titles
(pages 16-54)

This section does have a brief overview of what goes in an actual proposal for nonfiction books and they are (a) the hook; (b) a foreword by a well-known authority, optional; (c) markets; (d) a mission statement, optional; (e) author’s platform; (f) promotional plan; (g) competing books; (h) complementary books; (i) about the author.

What I did like about Larsen’s take on a process book is how he did include several quotes from writers and editors and inserted them along the way as you gained better insight into crafting a professional proposal.

Jane von Mehren in Editors and Editing writes: ”The best proposals are those that elicit the fewest questions. Why? Because you’ve anticipated and answered them all” (p 19).

That is some great advice and as seen in the above overview by Larsen, and later given in detail and expanded later on in the book, one can see the amount of time it takes to write a well-designed proposal.

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Michael Larsen, Editor/Literary Agent

Part III: Following the Money: Your Book’s Markets and Competition
(pages 55-73)

In addition to the inserted quotes, Larsen also includes ”Hot Tips” in each chapter, and these included some of the most helpful pieces of advice and worth purchasing the book for.

”Bringing publishers written commitments for enough book orders or one big one,” writes Larsen, ”will guarantee the sale of your book. How far into four figures orders need to be will depend on the book and the size of the publisher you want. Mention any commitments you have in your promotion plan, and if they’re big enough, in your cover letter” (p 61).

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Actually, this advice makes sense, but is not for the majority of writers out there who cannot afford to purchase additional books themselves (as many experts did who would then sell them at their own conferences and public speaking engagements) nor for those writers who have little to no time to engage in such activities to build such a platform of confidence that bookstores and other organizations related to the subject of the book would be willing to pre-purchase or commit to buying large quantities of books from an unknown writer. In essence, Larsen often provides excellent advice, but the advice is for the much wealthier class of writers who are blessed with time and money.

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Part IV: Reaching Readers: Your Platform and Promotion Plan
(pages 74-135)

One of the most helpful chapters in this section is Chapter 16: ”The Web as Synergy Machine” and Larsen includes brief bullet points to help express some key targets to help build a platform on the web:

  • Email Signature
  • Link Building
  • Maintaining Author Websites
  • Participating in Social Communities
  • Participation in Discussion Groups and Forums
  • Community of Bloggers
  • Write Articles
  • Blog Consistently
  • Teleseminars and Webinars
  • Posting Videos
  • Podcasts
  • E-zines
  • Partnerships
  • Radio & Television Shows
  • Book Reviews
  • Contribute to Wikis
  • Update Profiles
  • Apps for Smartphones (not sure about this one myself)

In the next chapter about building your Author’s Bio, Larsen includes some tips on what to avoid:

avoid false humility
Don’t be cute or overly creative
Don’t offer sympathy for agents and editors
Avoid the words ”currently” or ”presently”

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Part V: Adding Ammunition: Optional Parts of Your Overview
(pages 136-147)

I think the best advice comes from one of Larsen’s Hot Tips in this section:

”Agents and editors don’t want literary one-night stands. They want to discover writers, not just books. Writers who turn out a book a year, each book better and more profitable [the key is money with these guys] than the last, are the foundation of successful agents and publishers. If your books ascend to publishing nirvana and become bestsellers, you will be one of your publisher’s most prized authors, a repeater who produces at least one bestseller a year” (p 136).

Sounds like hype and false encouragement and less like a plan to actually writing a proposal, but the advice is solid. Agents and editors want real writers who can think of amazing stories and write them in amazing ways year after year after year. Most writers today want to write one book and get rich and pay their debts and live the dream and be adored. But that is not what writing is and that certainly is not what being an author is all about.

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John Gardner explains in his fine novel On Becoming a Novelist:

”If one is unwilling to write like a true artist, mainly because one needs to, one might do well to put one’s energies somewhere else” (118)


”If you have taken the time to learn to write beautiful, rock-firm sentences, if you have mastered evocation of the vivid and continuous dream, if you are generous enough in your personal character to treat imaginary characters fairly, if you have held on to your childhood virtues and have not settled for literary standards much lower than those of the fiction you admire, then the novel you write will eventually be, after the necessary labor of repeated revision, a novel to be proud of, one that almost certainly someone, sooner or later, will be glad to publish” (p 145).

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Part VI: Putting Meat on the Bones: Your Outline and Sample Chapter
(pages 148-183)

Larsen includes the ”Golden Rules for Writing your Outline” and they are:

Write to editors about the chapter; write in the present tense; use outline verbs such as discuss, describe, explain, and examine, varying them and how you use them; and, balance keeping your outline short and proving there’s a book in your idea (p 153-154).

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Part VII: Ensuring Your Proposal is Ready to Submit
(pages 184-196)

The only real advice I can offer out of this section is also the most basic common sense in any proposal writing and that is to remain professional. Larsen is more prolix when he explains:

”The appearance of your proposal will reflect the professionalism with which you are approaching editors, the subject, and your career. It reflects the effort you will devote to writing and promoting your book” (p 186).

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Part VIII: Finding a Happy Home for Your Book
(pages 197-230)

Larsen has a great indicator of a true author. He explains that ”you really know you’re an author when you’ve transformed yourself from a writer with something to say into an author with something to sell” (p 197).

Most writers don’t actually understand this principle of professionalism that must go into the demand of being a full-time author, and the other writers simply desire to refuse the necessary aspect of a writer having to sell themselves and their work to the corporate machine. I feel for these writers, I really do, but in the end writing is not writing, writing is publishing and publishers need business-minded professionals who can produce money making books in fiction or nonfiction year after year. That is the truth and writers might as well get used to it.

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Part IX: Plotting Your Future
(pages 231-241)

Larsen ends with some encouraging words, just the same way he began the book. He writes that ”writers who can’t write as well as you and aren’t as articulate or as good-looking as you are successful authors” (p 233). Certainly, but these authors are either (a) extremely wealthy; (b) in positions of power; (c) already famous; or, (d) have connections which is called networking, basically one gives another a helping hand. But let’s continue with Larsen’s words of wisdom: ”If they can do it, so can you! Life is indeed a journey, and you are both the traveler and the destination. As you approach the horizon of your possibilities, you will grow into them and become a more capable you…Believe the words of Samuel Johnson: ‘Your aspirations are your possibilities”’ (p 233).

(pages 242-317)

Resource Directory – highly helpful and informative
Bringing in a Media Whiz: Why Hire a Publicist?
Marketing Your Book with Other People’s Money
Four Sample Proposals

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And now just to mention the authors whose samples are highlighted in this book for such great proposals.

Allan J. Hamilton and two of his proposals (out of the four) are used in this book. Why? Probably because of his platform and not because of the design of his proposal. Among his credentials Allan has given more than three hundred presentations, sponsored by Fortune 500 pharmaceutical companies [I’m not sure if I’d admit this], appeared on National Public Radio (NPR), The Discovery Channel, written more than forty scientific peer-reviewed articles, and his family hosts three conferences a year in relation to cancer patients and survivors, and there is lots more (p 272-273).

As you can see, Allan is not the run of your mill writer writing some book proposal out of a Larsen’s guide book. Allan went to the best schools, got the best university education money can buy, worked in his field for decades before putting a book proposal together as an older man. The point is clear, Larsen’s proposal samples are not successful for anything in the structure and design of the proposal. The success of the proposal lies in the author’s platform, and this is why Larsen felt it necessary to use two of Allan’s proposals.

All in all, I recommend this book not for those who are wanting to learn how to write a nonfiction book proposal. I am sure there are better books out there in the market today. I do recommend this book, however, if you are a fiction or nonfiction writer/author who is seeking new ways to build, develop and expand your platform and reach in hopes of landing a book deal.

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cg fewston


cg fewston

The American novelist CG FEWSTON has been a Visiting Scholar at the American Academy in Rome (Italy), a Visiting Fellow at Hong Kong’s CityU, & he’s a been member of the Hemingway Society, Americans for the Arts, PEN America, Club Med, & the Royal Society of Literature. He’s also a been Fellow of the Royal Society of Arts, Manufactures and Commerce (RSA) based in London. He’s the author of several short stories and novels. His works include A Fathers Son (2005), The New America: A Collection (2007), The Mystics Smile ~ A Play in 3 Acts (2007), Vanity of Vanities (2011), A Time to Love in Tehran (2015), Little Hometown, America (2020); A Time to Forget in East Berlin (2022), and Conquergood & the Center of the Intelligible Mystery of Being (2023).

cg fewston

He has a B.A. in English, an M.Ed. in Higher Education Leadership (honors), an M.A. in Literature (honors), and an M.F.A. in Creative Writing & Fiction. He was born in Texas in 1979.

cg fewston
cg fewston

Conquergood & the Center of the Intelligible Mystery of Being is a captivating new dystopian science fiction novel by CG Fewston, an author already making a name for himself with his thought-provoking work. Set in the year 2183, Conquergood is set in a world where one company, Korporation, reigns supreme and has obtained world peace, through oppression... The world-building in the novel is remarkable. Fewston has created a believable and authentic post-apocalyptic society with technological wonders and thought-provoking societal issues. The relevance of the themes to the state of the world today adds an extra wrinkle and makes the story even more compelling.”

cg fewston
cg fewston

“A spellbinding tale of love and espionage set under the looming shadow of the Berlin Wall in 1975… A mesmerising read full of charged eroticism.”

Ian Skewis, Associate Editor for Bloodhound Books, & author of best-selling novel A Murder of Crows (2017)  

“An engrossing story of clandestine espionage… a testament to the lifestyle encountered in East Berlin at the height of the Cold War.”

“There is no better way for readers interested in Germany’s history and the dilemma and cultures of the two Berlins to absorb this information than in a novel such as this, which captures the microcosm of two individuals’ love, relationship, and options and expands them against the blossoming dilemmas of a nation divided.”

~ D. Donovan, Senior Reviewer, Midwest Book Review

A Time to Forget in East Berlin is a dream-like interlude of love and passion in the paranoid and violent life of a Cold War spy. The meticulous research is evident on every page, and Fewston’s elegant prose, reminiscent of novels from a bygone era, enhances the sensation that this is a book firmly rooted in another time.”

~ Matthew Harffy, prolific writer & best-selling historical fiction author of the “Bernicia Chronicles” series

“Vivid, nuanced, and poetic…” “Fewston avoids familiar plot elements of espionage fiction, and he is excellent when it comes to emotional precision and form while crafting his varied cast of characters.” “There’s a lot to absorb in this book of hefty psychological and philosophical observations and insights, but the reader who stays committed will be greatly rewarded.”

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GOLD Winner in the 2020 Human Relations Indie Book Awards for Contemporary Realistic Fiction

FINALIST in the SOUTHWEST REGIONAL FICTION category of the 14th Annual National Indie Excellence 2020 Awards (NIEA)

“Readers of The Catcher in the Rye and similar stories will relish the astute, critical inspection of life that makes Little Hometown, America a compelling snapshot of contemporary American life and culture.”

“Fewston employs a literary device called a ‘frame narrative’ which may be less familiar to some, but allows for a picture-in-picture result (to use a photographic term). Snapshots of stories appear as parts of other stories, with the introductory story serving as a backdrop for a series of shorter stories that lead readers into each, dovetailing and connecting in intricate ways.”

~ D. Donovan, Senior Reviewer, Midwest Book Review

“The American novelist CG FEWSTON tells a satisfying tale, bolstered by psychology and far-ranging philosophy, calling upon Joseph Campbell, J. D. Salinger, the King James Bible, and Othello.”

“In this way, the author lends intellectual heft to a family story, exploring the ‘purity’ of art, the ‘corrupting’ influences of publishing, the solitary artist, and the messy interconnectedness of human relationships.”

“Fewston’s lyrical, nostalgia-steeped story is told from the perspective of a 40-year-old man gazing back on events from his 1980s Texas childhood…. the narrator movingly conveys and interprets the greater meanings behind childhood memories.”

“The novel’s focus on formative childhood moments is familiar… the narrator’s lived experiences come across as wholly personal, deeply felt, and visceral.”

cg fewston
cg fewston

American Novelist CG FEWSTON


cg fewston

This is my good friend, Nicolasa (Nico) Murillo, CRC, who is a professional chef & a wellness mentor. I’ve known her since childhood & I’m honored to share her story with you. In life, we all have ups & downs, some far more extreme than others. Much like in Canada, in America, the legalization of marijuana has become a national movement, which includes safe & legal access to cannabis (marijuana) for therapeutic use & research for all.

“This is a wellness movement,” Nico explains. The wellness movement is focused on three specific areas: information, encouragement, & accountability.

In these stressful & unprecedented times, it makes good sense to promote & encourage the state or condition of being in good physical & mental health.

To learn more you can visit: Americans For Safe Access & Texans for Safe Access, ASA (if you are in Texas).

The mission of Americans for Safe Access (ASA) is to ensure safe and legal access to cannabis (marijuana) for therapeutic use and research.


TEXANS FOR SAFE ACCESS ~ share the mission of their national organization, Americans for Safe Access (ASA), which is to ensure safe and legal access to cannabis (marijuana) for therapeutic use and research, for all Texans.


Stay safe & stay happy. God bless.


Nico Murillo Bio ~ Americans & Texans for Safe Access ~ Medical Cannabis



cg fewston

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