**120th Post** How to Write a Book Proposal, 4th ed. (2011) by Michael Larsen

How to Write a Book Proposal, 4th EditionHow to Write a Book Proposal, 4th Edition by Michael Larsen

My rating: 3 of 5 stars

How to Write a Book Proposal, 4th edition (2011) by Michael Larsen is a total of 316 pages and 2/3 of the book should be called ‘How to Build Your Author Platform’ and then the last 1/3 is actually more details on how to write a proposal for a nonfiction book with much of that being four lengthy proposal samples, which are helpful but reflect more the success of the platform rather than any actual design in the proposal itself–but we can get into that in a minute.

Just a quick overview before we get started to give you some idea on the layout of this particular book that has seen four editions over as many decades.


Part I: Why the Book? Why You?
(pages 1-15)

This is an excellent section for having a novice writer gain a better understanding on which book she should write and to gain some motivation, but has little to do with proposal writing and reads fairly quickly in a matter of ten minutes or so.




Part II: Starting Off the Right: Hooks, Benefits, and Titles
(pages 16-54)

This section does have a brief overview of what goes in an actual proposal for nonfiction books and they are (a) the hook; (b) a foreword by a well-known authority, optional; (c) markets; (d) a mission statement, optional; (e) author’s platform; (f) promotional plan; (g) competing books; (h) complementary books; (i) about the author.

What I did like about Larsen’s take on a process book is how he did include several quotes from writers and editors and inserted them along the way as you gained better insight into crafting a professional proposal.

Jane von Mehren in Editors and Editing writes: ”The best proposals are those that elicit the fewest questions. Why? Because you’ve anticipated and answered them all” (p 19).

That is some great advice and as seen in the above overview by Larsen, and later given in detail and expanded later on in the book, one can see the amount of time it takes to write a well-designed proposal.


Michael Larsen



Part III: Following the Money: Your Book’s Markets and Competition
(pages 55-73)

In addition to the inserted quotes, Larsen also includes ”Hot Tips” in each chapter, and these included some of the most helpful pieces of advice and worth purchasing the book for.

”Bringing publishers written commitments for enough book orders or one big one,” writes Larsen, ”will guarantee the sale of your book. How far into four figures orders need to be will depend on the book and the size of the publisher you want. Mention any commitments you have in your promotion plan, and if they’re big enough, in your cover letter” (p 61).

Actually, this advice makes sense, but is not for the majority of writers out there who cannot afford to purchase additional books themselves (as many experts did who would then sell them at their own conferences and public speaking engagements) nor for those writers who have little to no time to engage in such activities to build such a platform of confidence that bookstores and other organizations related to the subject of the book would be willing to pre-purchase or commit to buying large quantities of books from an unknown writer. In essence, Larsen often provides excellent advice, but the advice is for the much wealthier class of writers who are blessed with time and money.


Part IV: Reaching Readers: Your Platform and Promotion Plan
(pages 74-135)

One of the most helpful chapters in this section is Chapter 16: ”The Web as Synergy Machine” and Larsen includes brief bullet points to help express some key targets to help build a platform on the web:

Email Signature
Link Building
Maintaining Author Websites
Participating in Social Communities
Participation in Discussion Groups and Forums
Community of Bloggers
Write Articles
Blog Consistently
Teleseminars and Webinars
Posting Videos
Radio and Television Shows
Book Reviews
Contribute to Wikis
Update Profiles
Apps for Smartphones (not sure about this one myself)

In the next chapter about building your Author’s Bio, Larsen includes some tips on what to avoid:

avoid false humility
Don’t be cute or overly creative
Don’t offer sympathy for agents and editors
Avoid the words ”currently” or ”presently”



Part V: Adding Ammunition: Optional Parts of Your Overview
(pages 136-147)

I think the best advice comes from one of Larsen’s Hot Tips in this section:

”Agents and editors don’t want literary one-night stands. They want to discover writers, not just books. Writers who turn out a book a year, each book better and more profitable [the key is money with these guys] than the last, are the foundation of successful agents and publishers. If your books ascend to publishing nirvana and become bestsellers, you will be one of your publisher’s most prized authors, a repeater who produces at least one bestseller a year” (p 136).

Sounds like hype and false encouragement and less like a plan to actually writing a proposal, but the advice is solid. Agents and editors want real writers who can think of amazing stories and write them in amazing ways year after year after year. Most writers today want to write one book and get rich and pay their debts and live the dream and be adored. But that is not what writing is and that certainly is not what being an author is all about.




John Gardner explains in his fine novel On Becoming a Novelist:

”If one is unwilling to write like a true artist, mainly because one needs to, one might do well to put one’s energies somewhere else” (118)


”If you have taken the time to learn to write beautiful, rock-firm sentences, if you have mastered evocation of the vivid and continuous dream, if you are generous enough in your personal character to treat imaginary characters fairly, if you have held on to your childhood virtues and have not settled for literary standards much lower than those of the fiction you admire, then the novel you write will eventually be, after the necessary labor of repeated revision, a novel to be proud of, one that almost certainly someone, sooner or later, will be glad to publish” (p 145).



Part VI: Putting Meat on the Bones: Your Outline and Sample Chapter
(pages 148-183)

Larsen includes the ”Golden Rules for Writing your Outline” and they are:

Write to editors about the chapter; write in the present tense; use outline verbs such as discuss, describe, explain, and examine, varying them and how you use them; and, balance keeping your outline short and proving there’s a book in your idea (p 153-154).




Part VII: Ensuring Your Proposal is Ready to Submit
(pages 184-196)

The only real advice I can offer out of this section is also the most basic common sense in any proposal writing and that is to remain professional. Larsen is more prolix when he explains:

”The appearance of your proposal will reflect the professionalism with which you are approaching editors, the subject, and your career. It reflects the effort you will devote to writing and promoting your book” (p 186).




Part VIII: Finding a Happy Home for Your Book
(pages 197-230)

Larsen has a great indicator of a true author. He explains that ”you really know you’re an author when you’ve transformed yourself from a writer with something to say into an author with something to sell” (p 197).

Most writers don’t actually understand this principle of professionalism that must go into the demand of being a full-time author, and the other writers simply desire to refuse the necessary aspect of a writer having to sell themselves and their work to the corporate machine. I feel for these writers, I really do, but in the end writing is not writing, writing is publishing and publishers need business-minded professionals who can produce money making books in fiction or nonfiction year after year. That is the truth and writers might as well get used to it.


Part IX: Plotting Your Future
(pages 231-241)

Larsen ends with some encouraging words, just the same way he began the book. He writes that ”writers who can’t write as well as you and aren’t as articulate or as good-looking as you are successful authors” (p 233). Certainly, but these authors are either (a) extremely wealthy; (b) in positions of power; (c) already famous; or, (d) have connections which is called networking, basically one gives another a helping hand. But let’s continue with Larsen’s words of wisdom: ”If they can do it, so can you! Life is indeed a journey, and you are both the traveler and the destination. As you approach the horizon of your possibilities, you will grow into them and become a more capable you…Believe the words of Samuel Johnson: ‘Your aspirations are your possibilities”’ (p 233).

(pages 242-317)

Resource Directory – highly helpful and informative
Bringing in a Media Whiz: Why Hire a Publicist?
Marketing Your Book with Other People’s Money
Four Sample Proposals




And now just to mention the authors whose samples are highlighted in this book for such great proposals.

Allan J. Hamilton and two of his proposals (out of the four) are used in this book. Why? Probably because of his platform and not because of the design of his proposal. Among his credentials Allan has given more than three hundred presentations, sponsored by Fortune 500 pharmaceutical companies [I’m not sure if I’d admit this], appeared on National Public Radio (NPR), The Discovery Channel, written more than forty scientific peer-reviewed articles, and his family hosts three conferences a year in relation to cancer patients and survivors, and there is lots more (p 272-273).

As you can see, Allan is not the run of your mill writer writing some book proposal out of a Larsen’s guide book. Allan went to the best schools, got the best university education money can buy, worked in his field for decades before putting a book proposal together as an older man. The point is clear, Larsen’s proposal samples are not successful for anything in the structure and design of the proposal. The success of the proposal lies in the author’s platform, and this is why Larsen felt it necessary to use two of Allan’s proposals.

All in all, I recommend this book not for those who are wanting to learn how to write a nonfiction book proposal. I am sure there are better books out there in the market today. I do recommend this book, however, if you are a fiction or nonfiction writer/author who is seeking new ways to build, develop and expand your platform and reach in hopes of landing a book deal.


And you can visit Larsen’s blogs at:




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More Books to Consider:

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Vanity of Vanities by CG Fewston



CG FEWSTON is an American novelist who is a member of AWP, a member of Americans for the Arts, and a professional member and advocate of the PEN American Center, advocating for the freedom of expression around the world.

CG FEWSTON has travelled across continents and visited such places as Mexico, the island of Guam, Japan, South Korea, Hong Kong, Macau, Viet Nam, Cambodia, Singapore, Thailand, Taipei and Beitou in Taiwan, Bali in Indonesia, and Guilin and Shenzhen and Beijing in China. He also enjoys studying and learning French, Vietnamese, Cantonese and Mandarin.

CG FEWSTON earned an M.Ed. in Higher Education Leadership and Administration (honors), an M.A. in Literature (honors) from Stony Brook University, and an M.F.A. in Creative Writing and Fiction from Southern New Hampshire University, where he had the chance to work with wonderful and talented novelists like Richard Adams Carey (author of In the Evil Day, October 2015; and, The Philosopher Fish, 2006) and Jessica Anthony (author of Chopsticks, 2012; and, The Convalescent, 2010) as well as New York Times Best-Selling novelists Matt Bondurant (author of The Night Swimmer, 2012; and, The Wettest County in the World, 2009, made famous in the movie Lawless, 2012) and Wiley Cash (author of A Land More Kind Than Home, 2013; and, This Dark Road to Mercy, 2014).

Among many others, CG FEWSTON’S stories, photographs and essays have appeared in Sediments LiteraryArts Journal, Bohemia, Ginosko Literary Journal, GNU Journal (“Hills Like Giant Elephants”), Tendril Literary MagazinePrachya Review (“The One Who Had It All”), Driftwood Press, The Missing Slate Literary Magazine (“Darwin Mother”), Gravel Literary Journal, Foliate Oak Magazine, The Writer’s DrawerMoonlit Road, Nature Writing, and Travelmag: The Independent Spirit; and for several years he was a contributor to Vietnam’s national premier English newspaper, Tuoi Tre, “The Youth Newspaper.”

You can read more about CG FEWSTON and his writing at

www.cgfewston.me & https://www.facebook.com/cg.fewston/https://hk.linkedin.com/in/cgfewston

[ File # csp13641219, License # 2590673 ]Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php)(c) Can Stock Photo Inc. / andreykuzmin

A TIME TO LOVE IN TEHRAN won GOLD for Literary Classics’ 2015 best book in the category under ”Special Interest” for “Gender Specific – Female Audience”…

Finalist in the 2015 Chatelaine Awards for Romantic Fiction…

Finalist in the 2015 Mystery & Mayhem Novel Writing Contest…

A_Time_to_Love_in_Tehran gold medal


“Fewston delivers an atmospheric and evocative thriller in which an American government secret agent must navigate fluid allegiances and murky principles in 1970s Tehran… A cerebral, fast-paced thriller.”

Kirkus Reviews 

“A TIME TO LOVE IN TEHRAN is a thrilling adventure which takes place in pre-revolutionary Tehran. Author CG FEWSTON provides a unique glimpse into this important historical city and its rich culture during a pivotal time in its storied past. This book is so much more than a love story. Skillfully paired with a suspenseful tale of espionage, A TIME TO LOVE IN TEHRAN is a riveting study of humanity. Replete with turns & twists and a powerful finish, FEWSTON has intimately woven a tale which creates vivid pictures of the people and places in this extraordinary novel.”



CG FEWSTON‘s new novel,

A TIME TO LOVE IN TEHRAN, was published on April 2, 2015 —

10 years to the day of the publication

of his first novella, A FATHER’S SON (April 2, 2005)


“Thus one skilled at giving rise to the extraordinary

is as boundless as Heaven and Earth,

as inexhaustible as the Yellow River and the ocean.

Ending and beginning again,

like the sun and moon. Dying and then being born,

like the four seasons.”

found in Sources of Chinese Tradition, p 5


cg and axton 2015

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