Rework (2010) by Jason Fried & David Heinemeier & Their Advice for Greatness

“To do great work,” write the authors, “you need to feel that you’re making a difference. That you’re putting a meaningful dent in the universe. That you’re part of something important.”

cg fewstonRework by Jason Fried

My rating: 4 of 5 stars

Rework (2010) by Jason Fried and David Heinemeier is a motivational guide by the founders of 37signals (a software company @ [Update: Please note that 37signals has decided to stop its “Backpack” program in 2014 and focus on “Basecamp” which can be found here: ~ you can also read more about the changes in “Backpack: What Tools Work Instead Now It’s Closed?” at ~ Thanks to Tom Howard for pointing out the update.]

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Rework is plastered with down-to-earth advice for anyone wanting to start a business, follow and realize a dream, or for those who desire to reinvigorate his/her company in a modern world fueled by fast-paced changes in technology, customer service and innovative thinking.

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A few of 37signals’ products (which may or may not still be working) include Basecamp (, Highrise (, Backpack (, Campfire (, Ta-da List (, Writeboard (, Getting Real (, and Ruby on Rails (

I recommend Writeboard for those writers and companies out there seeking a new collaborative writing tool, and also Getting Real for anyone, amateurs and professionals alike, who seek a faster and easier method for producing Web-based applications.

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Rework is an easy yet inspiring read and can be finished in a few short evenings or one long afternoon. What is especially appealing is how the easy-going, no bullshit tone of the authors matches the large typeface, bold lettering, and corresponding images for each section. Readers will find themselves zipping through the book which seeks to empower, motivate and guide in an honest, casual manner.

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In the section “Go to Sleep” the authors offer a few reasons why more sleep is beneficial to productivity and creativity. Many university students will be glad to read about this.

Some detrimental side-effects created by a lack of sleep among workers, the authors argue, are: Stubbornness, Lack of Creativity, Diminished Morale, and Irritability.

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“These are just some of the costs you incur when not getting enough sleep. Yet some people still develop a masochistic sense of honor about sleep deprivation. They even brag about how tired they are. Don’t be impressed. It’ll come back to bite them in the ass” (p 121-122).

The advice is spot on. When I was in college, many-many years ago, I lived by Leonardo da Vinci’s work ethic: I’ll sleep when I’m dead. What I learned as I matured was that the less sleep I got the more I produced sloppier work and the less creative I became. Back then, I was demoralized because of shitty work, fewer new ideas, and the exhaustion that drenched my bones. The fact is the more sleep one gets the more the rested mind will be able to produce more efficient work. But as the axiom goes: Moderation in all things is necessary.

Meanwhile: “What do you call a generic pitch sent out to hundreds of strangers hoping that one will bite?” ask the authors, opening the section “Press Releases are Spam.”

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“Spam. That’s what press releases are too: generic pitches for coverage sent out to hundreds of journalists you don’t know, hoping that one will write about you” (p 185).

What follows is some practical advice that should be a memo sent out to every writer attempting to be discovered (much like I am) or to every small business owner seeking to gain exposure through online platforms:

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“Instead, call someone. Write a personal note. If you read a story about a similar company or product, contact the journalist who wrote it. Pitch her with some passion, some interest, some life. Do something meaningful. Be remarkable. Stand out. Be unforgettable. That’s how you’ll get the best coverage” (p 186).

Let’s face it. More people than ever are clamoring to get noticed, to rise to the top, to realize their dreams, and to be heard above all others in a sea of screaming voices. Not only is that hard to do, life is hard along the way as you are doing it.

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 “Make a Dent in the Universe” is one of the best sections in Rework. “To do great work,” write the authors, “you need to feel that you’re making a difference. That you’re putting a meaningful dent in the universe. That you’re part of something important” (p 31).

Most people I know want to do something important, to belong to something remarkable and share in the extraordinary. But most of the same people don’t know how to do just that and they go through life with their heads down, mouths shut and spirits dead.

Well, faced with such insurmountable and frightening odds, what can any of us do then?

“What you do is your legacy,” answer Jason and David. “Don’t sit around and wait for someone else to make the change you want to see. And don’t think it takes a huge team to make that difference either.

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“Look at Craigslist, which demolished the traditional classified-ad business. With just a few dozen employees, the company generates tens of millions in revenue, has one of the most popular sites on the Internet, and disrupted the entire newspaper business” (p 31). If Craigslist can do it, so can you!

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But let’s be honest with ourselves. Becoming a “unicorn” (a true-blue success story) in these saturated social-media conditions is enormously difficult. Not impossible. But extremely difficult. Especially if you’re like me and you don’t have a great body to flash your salivating followers. What is left is what my Granddaddy and my Father taught me: old-fashioned hard work.

In “The Myth of the Overnight Sensation” the writers tell it as it is: “You will not be a big hit right away. You will not get rich quick. You are not so special that everyone else will instantly pay attention. No one cares about you. At least not yet. Get used to it” (p 196).

Ouch! I know truth hurts but who ever thought it could ever hurt that much? And here I thought I was King of the World.

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But wait! There’s more from Jason and David:

“Trade the dream of overnight success for slow, measured growth. It’s hard, but you have to be patient. You have to grind it out. You have to do it for a long time before the right people notice” (p 196).

I’ve been writing and publishing on my own for the past ten years. So where are these “people” anyway? I know I’m a turtle, and turtles like me do have a sense of patience and methodical habits of trudging up an endless mountain, but how much patience can one have before mastering “patience” and after one realizes that one cannot do anything without the help of others?

Regardless, decisions are not forever and one can learn to grow, “evolve” if you will.

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“The decisions you make today don’t need to last forever…At this stage, it’s silly to worry about whether or not your concept will scale from five to five thousand people (or from a hundred thousand to 100 million people)…The ability to change course is one of the big advantages of being small” (p 251).

That’s all fine and dandy, you might be saying right about here. So where do we begin?

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“Start making smaller to-do lists,” advise Jason and David. “Long lists collect dust….Long lists are guilt trips. The longer the list of unfinished items, the worse you feel about it…There’s a better way. Break that long list down into a bunch of smaller lists…Whenever you can, divide problems into smaller and smaller pieces until you’re able to deal with them completely and quickly…[and] prioritize visually. Put the most important thing at the top. When you’re done with that, the next thing on the list becomes the next most important thing. That way you’ll only have a single next most important thing to do at a time. And that’s enough” (p 128).

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But the best advice, especially for corporations that treat people like insects or indentured servants (which for most Americans that is exactly what they are now), is the section called “They’re not Thirteen.” Jason and David, with their in-your-face, real-world commentary explain it as simple as possible, and yet no simpler:

“When you treat people like children, you get children’s work. Yet that’s exactly how a lot of companies and managers treat their employees. Employees need to ask permission before they can do anything. They need to get approval for every tiny expenditure. It’s surprising they don’t have to get a hall pass to go take a shit.

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“When everything constantly needs approval, you create a culture of non-thinkers. You create a boss-versus-worker relationship that screams, ‘I don’t trust you’” (p 255).

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Without a doubt Rework will get you to Rethink what corporate culture (which is failing among the American public and becoming demonized) has done and needs to do to be successful in an era where an alternate, parallel universe exists online and where a company can be successful and empower its employees to be the same. Rework is a strong recommend.

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cg fewston


cg fewston

The American novelist CG FEWSTON has been a Visiting Scholar at the American Academy in Rome (Italy), a Visiting Fellow at Hong Kong’s CityU, & he’s a been member of the Hemingway Society, Americans for the Arts, PEN America, Club Med, & the Royal Society of Literature. He’s also a been Fellow of the Royal Society of Arts, Manufactures and Commerce (RSA) based in London. He’s the author of several short stories and novels. His works include A Fathers Son (2005), The New America: A Collection (2007), The Mystics Smile ~ A Play in 3 Acts (2007), Vanity of Vanities (2011), A Time to Love in Tehran (2015), Little Hometown, America (2020); A Time to Forget in East Berlin (2022), and Conquergood & the Center of the Intelligible Mystery of Being (2023).

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He has a B.A. in English, an M.Ed. in Higher Education Leadership (honors), an M.A. in Literature (honors), and an M.F.A. in Creative Writing & Fiction. He was born in Texas in 1979.

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cg fewston

Conquergood & the Center of the Intelligible Mystery of Being is a captivating new dystopian science fiction novel by CG Fewston, an author already making a name for himself with his thought-provoking work. Set in the year 2183, Conquergood is set in a world where one company, Korporation, reigns supreme and has obtained world peace, through oppression... The world-building in the novel is remarkable. Fewston has created a believable and authentic post-apocalyptic society with technological wonders and thought-provoking societal issues. The relevance of the themes to the state of the world today adds an extra wrinkle and makes the story even more compelling.”

cg fewston
cg fewston

“A spellbinding tale of love and espionage set under the looming shadow of the Berlin Wall in 1975… A mesmerising read full of charged eroticism.”

Ian Skewis, Associate Editor for Bloodhound Books, & author of best-selling novel A Murder of Crows (2017)  

“An engrossing story of clandestine espionage… a testament to the lifestyle encountered in East Berlin at the height of the Cold War.”

“There is no better way for readers interested in Germany’s history and the dilemma and cultures of the two Berlins to absorb this information than in a novel such as this, which captures the microcosm of two individuals’ love, relationship, and options and expands them against the blossoming dilemmas of a nation divided.”

~ D. Donovan, Senior Reviewer, Midwest Book Review

A Time to Forget in East Berlin is a dream-like interlude of love and passion in the paranoid and violent life of a Cold War spy. The meticulous research is evident on every page, and Fewston’s elegant prose, reminiscent of novels from a bygone era, enhances the sensation that this is a book firmly rooted in another time.”

~ Matthew Harffy, prolific writer & best-selling historical fiction author of the “Bernicia Chronicles” series

“Vivid, nuanced, and poetic…” “Fewston avoids familiar plot elements of espionage fiction, and he is excellent when it comes to emotional precision and form while crafting his varied cast of characters.” “There’s a lot to absorb in this book of hefty psychological and philosophical observations and insights, but the reader who stays committed will be greatly rewarded.”

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GOLD Winner in the 2020 Human Relations Indie Book Awards for Contemporary Realistic Fiction

FINALIST in the SOUTHWEST REGIONAL FICTION category of the 14th Annual National Indie Excellence 2020 Awards (NIEA)

“Readers of The Catcher in the Rye and similar stories will relish the astute, critical inspection of life that makes Little Hometown, America a compelling snapshot of contemporary American life and culture.”

“Fewston employs a literary device called a ‘frame narrative’ which may be less familiar to some, but allows for a picture-in-picture result (to use a photographic term). Snapshots of stories appear as parts of other stories, with the introductory story serving as a backdrop for a series of shorter stories that lead readers into each, dovetailing and connecting in intricate ways.”

~ D. Donovan, Senior Reviewer, Midwest Book Review

“The American novelist CG FEWSTON tells a satisfying tale, bolstered by psychology and far-ranging philosophy, calling upon Joseph Campbell, J. D. Salinger, the King James Bible, and Othello.”

“In this way, the author lends intellectual heft to a family story, exploring the ‘purity’ of art, the ‘corrupting’ influences of publishing, the solitary artist, and the messy interconnectedness of human relationships.”

“Fewston’s lyrical, nostalgia-steeped story is told from the perspective of a 40-year-old man gazing back on events from his 1980s Texas childhood…. the narrator movingly conveys and interprets the greater meanings behind childhood memories.”

“The novel’s focus on formative childhood moments is familiar… the narrator’s lived experiences come across as wholly personal, deeply felt, and visceral.”

cg fewston
cg fewston

American Novelist CG FEWSTON


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This is my good friend, Nicolasa (Nico) Murillo, CRC, who is a professional chef & a wellness mentor. I’ve known her since childhood & I’m honored to share her story with you. In life, we all have ups & downs, some far more extreme than others. Much like in Canada, in America, the legalization of marijuana has become a national movement, which includes safe & legal access to cannabis (marijuana) for therapeutic use & research for all.

“This is a wellness movement,” Nico explains. The wellness movement is focused on three specific areas: information, encouragement, & accountability.

In these stressful & unprecedented times, it makes good sense to promote & encourage the state or condition of being in good physical & mental health.

To learn more you can visit: Americans For Safe Access & Texans for Safe Access, ASA (if you are in Texas).

The mission of Americans for Safe Access (ASA) is to ensure safe and legal access to cannabis (marijuana) for therapeutic use and research.


TEXANS FOR SAFE ACCESS ~ share the mission of their national organization, Americans for Safe Access (ASA), which is to ensure safe and legal access to cannabis (marijuana) for therapeutic use and research, for all Texans.


Stay safe & stay happy. God bless.


Nico Murillo Bio ~ Americans & Texans for Safe Access ~ Medical Cannabis



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2 comments on “Rework (2010) by Jason Fried & David Heinemeier & Their Advice for Greatness

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